Bold!
Projects
Identity
IdentidadCORPORATIVA
Bold! Its speaks of the daring, the bravery, the audacious and the dauntless. Something that makes its presence known in an important and immediate way.
We work with a pure, clean, geometric language. We mainly aim to generate a typographic brand, easy to read and immediately memorable. For this reason we chose a san serif, with a hard typeface. Which also has a subtle intervention, creating a great presence.
Croma
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Tipografias
Diseño de Papelería
The concept of the intrepid and the morphological characteristics of the achieved mark was what guided us for the development of the system.
The use of color to generate contrasts, the game between fills and lines, as well as the orientation of the elements and the use of the system's macro settings allow the generation of a visual rhythm that reflects and strengthen the daring, the bravery, the audacious and the dauntless of the bold brand!
Desarrollo Newsletter
The newsletter is an important communication channel to present projects to users. The code of this type of pieces requires a synthesis of the content and a hierarchy of the same that allows to communicate in a clear and simple way the main characteristics of the project, representative images of the space and the data will help those who feel interested in the proposal access detailed information.
