MIBES APPARELS AND ACCESORIES
Projects
BRANDING / INTERACTIVE / EDITORIAL / PACKAGING
BrandDesign
Brand redesign. Mi Bes SRL is a forty years old Argentine company dedicated to produce and sell a wide range of apparels and accessories for babies from 0 to 2 years old.
Colours
#2ab9d3
#f68f52
#ffd260
#eaeca8
Typography
WebsiteDevelopment
The website is one of the main communication channels. It was developed with two fundamental premises: brand presence and a complete products' online catalog.
NEWSLETTERDesign
As well as the catalog and the website, newsletters are an important communication channel for new products. We develop several emails in order to have a fluid contact with users and keep them up to date.
PackagingDesign
Mibes develops a wide variety of products, so we have designed different packagings: from boxes, hangtags, stickers to labels, in order to provide and effective communication throughout the end user experience.
Character Design
The brand in its beginnings already included the little chicken as a character. Respecting the brand's history, the first approach was to redesign the character's style, giving it a new look, and then we enriched the system by generating a family of characters and elements that provide rhythm, variety and power to the brand.
