Pilchitas
Projects
BRANDING / INTERACTIVE / OTHER SERVICES / PACKAGING / EDITORIAL DESIGN / SOCIAL MEDIA
Corporate IDENTITY
After many years of maintaining its old identity, Pilchitas asked us to make a complete renovation. We decided to make a typographic and color rethinking. We simplified the palette and chose a more fun font, which refers to playfulness, tenderness and childhood. We reinforced this idea by "messing up" each letter to give it a sense of movement. As for the color, we decided to have one main color, but keeping the previous colors, giving touches in some details.
Cromas
Fonts
Characterdesing
The button, in the previous identity was part of the brand (the dot of one of the letters I) we decided to separate it to give it a different use. First we proposed it as an isotype, but it mutated until it took on its own entity and became a character, which now helps us in social networks as a mascot, accompanies the user in the different sections of the website or visits subscribers via e-mail through newsletters.
Webdevelopment
One of the main communication pieces, in its redesign we gave it a much friendlier environment for the user, which had to do with the main concept of the brand, which was fun and appealed to children. Its main function is to publicize the brand via web and disseminate the complete product catalog, also to invite wholesale customers to have a first contact with the company. We simplified the navigation and clearly separated each of the sections so that the user could access more efficiently to the information they need.
See website
StickersWhatsApp
Our character could not be left out of the chats! we designed a series of whatsapp stickers to make the communication with the clients more fun and at the same time catchy.
Elements ofMerchandising
It is important that the brand's contact with the customer continues even after the purchase has been made. For this reason, we designed a series of merchandising elements so that Pilchitas can be present among the customer's options when he/she decides to make a new purchase.
Designof advertising
We don't only stay in the virtual world and merchandising, we also venture into the printed world with advertisements in different publications and billboards.
Social Mediadesign
It is important the presence of the brand in the RRSS, so we design a series of posts that serve both to show the products and to give institutional communications or provide valuable content, of course always managing the same imprint and that the network profiles are easily identifiable with the universe of the brand.
