RedLatam
Projects
BRANDING / INTERACTIVE / SOCIAL MEDIA
CorporateIdentity
The Red Latinoamericana de Egresados de Protección is an organization dedicated to accompanying boys and girls who leave care facilities (the so-called "homes"). The Network provides them with support, legal support, links them with each other and seeks to make the moment of leaving a better experience.
We got fully involved in the issue and designed this new image. A logo, catchy, recognizable, created from the key words of those who are part of the Network. It represents the voice, the dialogue, the help, the unity and the accompaniment, as a space of belonging.
Cromas
Tipografia
Webdevelopment
The website is one of the main communication channels. It was developed with three fundamental premises:
- to publicize the regional work of the Network,
- to be a point of consultation on research, rights and actions on the subject, and to invite organizations, private and state institutions, and young activists to be part of the network,
- and to invite organizations, private and state institutions, and young activists to be part of the work so that children, adolescents and young people living under the state protection system develop the competencies and skills necessary to fully exercise their rights once they have graduated.
See website
Digital Signaturedesign
As part of the brand development, personal digital signatures were designed for an institutional communication that provides relevant information in a clear and simple way.
Social Mediadesign
Based on a communication strategy to convert the Latam Network's own digital media into effective channels to communicate key messages. A series of posts were designed to transmit the brand's personality (a caring brand, willing to protect and help others, transmit empathy and inspire tranquility, security and trust) and to communicate in a powerful and clear way the voice of adolescents to make visible the difficulties of those who are left without parental care.
Newsletterdesign
The newsletter is an important communication channel for the dissemination of activities and the communication of proposals to the target audience. The code of this type of pieces requires a synthesis of the content and a hierarchy of the same that allows communicating in a clear and simple way the main ideas and data so that those who are interested in the proposal can access detailed information.
